Threads dedicated to hypothetical situations being solved by pushing a red button have appeared on 4chan since as early as June 2010 (shown below, left). The story has since been readapted twice, first in a March 1986 episode of The Twilight Zone (shown below, left) and second for the 2009 film The Box (shown below, right) Paying money for a cat toy versus scrounging around for a decent-sized box when the cat will either be indifferent or prefer whichever decision you pass up.While big red buttons used to activate a powerful force have been a trope in pop culture for decades, the idea of using one of them to make a decision with both positive and negative effects dates back to a 1970s short story by Richard Matheson titled "Button, Button." In the story, a couple receives a locked box with a button that, when pressed, will give them $50,000 but also cause someone that they didn't know to die.
This particular meme (known as “Daily Struggle”) is an image exploit that features a man struggling to decide which of two red buttons to push.
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